To start the campaign, VREG asked us to create a still image.
Bram and director Willem Volker trying to figure out the shot
Some of the crazy sketches for the character by Mister Melvin.
Follow the current.Our world is becoming more and more electric and we need less fossil fuels. Our electricity grid can easily cope with this rising demand if we approach electricity together in a slightly different way. The new network tariffs will help. This reduces the need for major investments, which is to the benefit of all of us. Transforming this wire character into a 3D character that could be animated, was a challenge. Working close with the director and client helped us tackle this commercial in a very short amount of time.
Agency: The Oval Office
Production: De Machine
Director: Willem Volker
- Character design
- Rigging & skinning